What Do UK Policymakers Have To Say About Driver Monitoring Systems?

post by Iris Jestin (2023 cohort

A couple months back marked the end of my brilliant seven-month optional placement with the UK’s Department for Transport (DfT). The internship ran from September 2025 to the end of March 2026, with the last two weeks based at their London office, a few streets away from Downing Street. The experience was filled with learning and building new connections, and I truly enjoyed every minute of it. I was conscious that I did not want this placement to simply be a ‘tick-box exercise’ that gave me the required credits. Being guided by placement mentor Michael Power, who himself was an expert working with automation and assisted driving technology policies, meant that I was able to have a solid plan in place from the start. Hence, I was able to make it work for the PhD so that I could use the work I did during my time with the DfT in my PhD thesis. With driver monitoring systems (DMS) being a novel technology that is of interest to be implemented by the industry to increase road safety, I was aware that being able to include policymaker’s thoughts on it in my PhD, especially those who made transport policies both nationally and internationally at the UN, would make it more impactful.


Aligning with other recent literature, as one of the primary findings that came up in my own research on public attitudes towards DMS implementation were the concerns around DMS data collection, storage, use and the wider stakeholders involved in its access, I knew this was a topic I needed to explore. Given that the regulations around DMS are in a relatively nascent stage with regards to its implementation, as the placement progressed, I soon discovered that I was referred to as the person that was able to bring in ‘expert DMS knowledge’ into the existing automated vehicles regulatory conversations. This was an intimidating position to be in and took some time getting used to. I was able to run a two-part study with DfT policymakers, the first part in late January and the second part over two weeks in March. The purpose of the study was to approach through a regulatory lens my PhD’s research question 4 – What are UK transport policymakers’ perceptions of driver monitoring systems implementation and a potential ecosystem of external data flow?

Automated vehicles exist on a spectrum of automation (“SAE Levels of Driving Automation,” 2021). The lower end of the spectrum requires the driver to be in complete control of the driving. At the middle of the spectrum, the driver is required to be in control of specific aspects of the driving. As we move towards the end of the spectrum, the driver is in the role of a passenger, with the vehicle functioning as a robotaxi. The functionality of DMS and the motivation behind their use vary across the spectrum of vehicle automation. The first 90-minutes ideation session of the two-part study, explored policymakers’ perspectives on DMS implementation, while leveraging their expertise of working in each of the different stages of the vehicle automation spectrum. This allowed the experts to share their thoughts on how they believed DMS needed to be implemented more broadly but also specifically within each stage of vehicle automation. Three out of the five policymakers had expertise in automated vehicle technology policy more broadly and the other two in assisted driving technologies specifically. Together, the expertise of the participants covered policymaking across the spectrum of vehicle automation from no automation to self-driving robo-taxis.

The second part of the two-part study conducted in March, was a vignette focus group study. Three focus groups were conducted in-person at the DfT London office in which four vignette scenarios were used as stimulus for the focus group discussion. They were carefully designed based on literature as well as inspired by participant quotes from PhD study 2. Each of the vignettes represented a futuristic scenario based on public concerns, where the data collected and inferences made by the DMS got passed on to other stakeholders, when the technology became commonplace. Some of the external stakeholders that above Study 2 participants from the public believed DMS data could be accessed by are: the transport authorities such as the Department for Transport including DVLA, GP and medical authorities, legal authorities including police and the court, third party companies such as car manufacturers, insurers and satnav companies such as Google (maps). The following questions were primarily of interest for the policymakers focus group discussion: i) Is such an ecosystem of DMS external data flow to other stakeholders desirable? ii) Where should this collected DMS data exist? iii) Who else should be able to access or process this data

While the formal analysis is still ongoing and definitive results have yet to be reached, one key takeaway has emerged from my perspective as a human factors and HCI researcher studying AI. It informs the broader view I hold about the social implications of such advanced technologies: policymaking is fundamentally about navigating tradeoffs. If the potential risks outweigh the anticipated benefits, compromises will need to be made. Though policymakers were able to acknowledge the wider benefits of DMS and an ecosystem of external data flow if implemented accurately specifically in safety-critical scenarios, they also stressed that these benefits must be weighed against significant privacy concerns. If such concerns prove substantial, policy decisions are likely to require careful tradeoffs between safety, functionality, and privacy.

I completed the placement with a sense of accomplishment, having conducted a study, engaged in impactful discussions with policymakers, and built valuable connections. During the final two weeks of the internship, I got used to the rhythm of the daily commute, enjoying views of the Thames and taking lunches at the cute St. John’s Garden next to the office, which I will miss. I feel immensely grateful that the CDT is able to support such opportunities that build us up as well-rounded researchers. I already cherish the memories from my time there and will always look back fondly to the time I had the wonderful opportunity of working with the UK’s Department for Transport.

 

Finnish-ing Data Collection

post by Nimisha Parashar (2023 cohort)

Sometimes there are research questions that intrigue you beyond the aim of your PhD research. Horizon CDT gave me the chance to explore one such essential research question, beyond the scope of my current PhD: “Why are the Finns so happy?”

We have all wondered, albeit in the comfort of our armchairs, about the secret to happiness, and more importantly, what makes a whole country climb the ladder of the happiness index? I, too, armed with my International Exchange Grant, was ready for the age-old quest for happiness.

I confirmed the research location to be the Gamification Group, headed by Dr Juho Hamari, based at the Gameful Realities Lab, Tampere University, Finland. Under the guise of furthering my PhD research, which tackles the issue of understanding the behavioural impact of gamified participation in a citizen science project, I was, more importantly, tasked with ensuring I had concrete answers to Finland’s high happiness index.

Gearing up for my hero’s journey, I wondered if the negative-degree weather in March would be the best time for my journey. But before I could ponder too much, I was on the flight to Finland.

First Stop: Oulu
Time: March 2026

I landed in Oulu at 2 am. While the snow did what it does best, fall gracefully, I plodded on it to reach my accommodation, hoping that my hands would not freeze before I could punch in the passcode.

The conference I was here for, the European Citizen Science Association (ECSA) 2026, awaited me the next day. Intending to network with experts in my field and present my preliminary results from a scoping review on Understanding Gamification Outputs in Citizen Science on one hand, I was also looking for opportunities to direct my small talk to ask more meaningful questions, like “So why are you Happy”?

I learnt that the best method to research Finnish happiness is observation. Soon, some answers emerged at the end of the conference, when I witnessed a musical performance by the Screaming Men’s Choir. If the name doesn’t tell you enough, I suggest giving them a listen. Screaming, after all, is quite cathartic.

Figure 1 ECSA conference closing ceremony

Next Stop: Lapland
Time: April 2026

My participation in the previous conference had yielded some results. However, the happiness mission was nowhere near completion. My journey presented another opportunity to observe, this time in the form of top gamification academics at the GamiFin 2026 conference in Saariselka, Lapland. Right at the Arctic Circle, close to Santa’s village, I felt I could get the true essence of the Finnish spirit.

While I interacted with my fellow peers, researching gamification from different disciplinary perspectives, akin to my own interdisciplinary research, I found a community of individuals working and struggling with similar research gaps. I could not miss out on this opportunity to camouflage behind and unearth the true cause of their happiness.

This time, the answers presented themselves in the form of dancing Northern lights in the night sky. Shimmering to lay out the path for mystical beings to pass through the night.

Figure 2 Gamifin northern lights hunting activity

Final Stop: Tampere
Time: May-June 2026

By this time, I was about 2 months into the exchange. I was becoming familiar with the lab, the research culture and the different ongoing projects. I was also, of course, trying to figure out the best way to spend weekends in the city.

After a long work week, the Friday evenings were not pub evenings. Instead, they were sauna evenings with friends and colleagues. In the spirit of honesty, I have to admit I had my doubts. Would getting steamed at the start of the weekend beat a cold pint at the pub? The only way to find out was through experience.

Before I knew it, I ended up warming up to it. Dare I say, I started to look forward to it. While I was trying to set up a collaborative study at the lab, the idea of dipping in a 2° C  lake became fun.

The collaborative study was the perfect cover. I embedded myself in the GamiLiDar research project, which used mobile phone LiDAR sensors to enable users to collect forest data. To encourage data collection, the use of gamified or gameful approaches was being investigated. By setting up a study to examine the impact of this app on users, I was learning more about the differences in research culture and how the ethics of research are viewed in different countries.

The ethics committee is more centralised in Finland, while in the UK, each department has its own. In Finland, this could mean more standardised ethical practices but longer application procedures, and vice versa in the UK.

Before I knew it, the three months were over, and it was time to say goodbye. By this time, Finland had lost its snow-coated cover and was dressed in green with yellow dandelions on top. The lab that had become my home was now going to be a nostalgic memory.

The final answer to the question of happiness came to me most unexpectedly. Sitting on my plane back to Manchester, I was flipping through the only source of entertainment available to me as I waited for the flight to take off – the Finnair magazine advertising the food on board. And I had the answer summarised in a picture:

Figure 3 Finnair magazine back cover

A cynical mind would question the need to spend 3 months in Finland to research the age-old question of happiness. Apparently, these answers would be revealed to anyone taking a Finnair flight back to Manchester. For those minds, I have some data from the field study that supports the gamified and playful approach for citizen science.

For others, I come back with experience being my master and a lot of gratefulness to the Gamification Group that facilitated this learning. Now, I just look for the nearest sauna to spend weekends at.

Kia Ora Aotearoa: Reflections from a Horizon CDT Research Exchange in New Zealand

post by Lucy Hitcham (2023 cohort)

I recently returned from a two‑month research exchange in Aotearoa New Zealand, generously funded by the Horizon CDT. During my time there, I was based at both the University of Auckland and Victoria University of Wellington, working alongside researchers in youth and digital mental health.

I remember being interested in the international exchange opportunity way back when I applied for my CDT place. I’m a big believer in stepping outside of your comfort zone to grow and learn so taking up this exchange and choosing a country on the opposite side of the world felt like a good start – and escaping the English winter for the summer of New Zealand helped!

Seeing research differently

My PhD focuses on how digital mental health technologies are used, adopted and designed but much of my research until now has been grounded by the UK context. New Zealand, however, offered a different perspective.

New Zealand (NZ) offered a compelling contrast: a system undergoing change through the development of Te Whatu Ora (Health New Zealand), with moves towards a more coordinated national model of care which includes national provision of digital mental health tools across regions. From my first study, I had already learned about the more fragmented NHS model used in England, where mental health technologies are procured locally and unevenly. I was curious whether a coordinated model improved these challenges and the impact that culture can have for these technologies.

I was also keen to learn from some of the pioneering experts in the field. Terry Fleming and Karolina Stasiak are the original developers of SPARX, an e-therapy serious game for young people experiencing depression and anxiety. SPARX was initially developed and tested back in 2012 and has since been adapted and tested across populations and countries and is currently being trialled in the UK, led by researchers at the University of Nottingham.

Moments that stay with you

There are some key highlights that stand out from the trip for me. The first being presenting as a keynote speaker at the Child and Adolescent Research Network (CARN) conference. I had the chance to give two presentations to this group of mental health researchers and clinicians on my PhD research on the adoption of digital mental health technologies in the UK, alongside my research on smartphone addiction. However, this also gave me the chance to learn more about the research happening in this field across NZ, including CAMHS and crisis care, school-based mental health, and digital interventions for those waiting for care.

Attending New Zealand’s first Youthline Youth Mental Health Summit at the Beehive (the New Zealand Parliament building) was another memorable day. The event brought together young people, researchers, clinicians, NZ’s Minister for Mental Health and others involved in policy to hear evidence and set future priorities for youth mental health. It was a powerful introduction to the mental health landscape of NZ and to the lived experience of those who spoke at this event, in efforts to improve mental health of future generations.

A different, but equally memorable experience was attending ASB PolyFest which is a three-day festival dedicated to celebrating Pacific culture and those from Polynesia. Alongside watching performances, I was able to see how digital mental health tools like SPARX were being shared and promoted in these spaces, bringing my research topic into a real‑world, community context.

However, there were smaller moments too. Such as seeing one of the original SPARX CDs from 2009, which puts in perspective how much technology has moved along and engaging in Waiata, the singing of traditional Māori songs during meetings, ceremonies and other occasions.

The Beehive for the Youth Mental Health Summit and SPARX promotion tent at ASB PolyFest

 

Learning through place

While it is difficult to fully capture a two‑month experience in a single post, one thing that stood out to me was the value of immersion through the exchange. The chance to spend two months in NZ allowed me to see patterns and connections that would not have been visible in a shorter visit. Some of the most important learning also did not happen in formal settings, but through everyday experiences like conversations over lunch or coffee, seeing how work unfolds over time, and living and travelling across the country. It allowed me to settle into the rhythm of academic life and to gradually build an understanding of how research is shaped by its environment.

Being immersed in Aotearoa New Zealand also highlighted just how strongly context shapes digital mental health. It helped me learn about the important structural differences between countries and yet how many of the challenges facing digital mental health such as engagement, accessibility, and implementation are also shared across contexts and countries. The exchange made it clear that digital mental health technologies do not exist in a vacuum, but rather how they are shaped by healthcare systems, policies, cultures, and communities. Learning about Māori perspectives on wellbeing, and how these are embedded within research, policy, and practice, added an entirely new dimension to my thinking. This is something that is easy to say, but much harder to fully understand without being there.

Other experiences grounded this understanding in everyday reality. Seeing tools like SPARX and Headstrong not just as research outputs, but as things that are actively promoted, adapted, and used brought my research topic to life in a new way.

Lucy with the teams at UoA and VUW and Lucy’s student card

 

Life beyond research

While a lot of my learning and experience was focused on my time at the universities, I made sure to also make the most of my free time on weekends and during the Easter break. The North Island of New Zealand has so much to offer and explore from the beautiful beaches and hiking trails to visiting the Hobbiton movie set and wine tasting on Waiheke Island.

On a personal note, I have long wanted to visit New Zealand. I had acquired my Working Holiday Visa (WHV) to go and live and work in the country many years ago but the plans were blocked by the COVID-19 pandemic so it was wonderful to finally visit, albeit under very different circumstances. Throughout the visit, I kept coming back to this feeling of gratitude for the opportunity, for the people I met, and for finally experiencing a place I had long hoped to visit.

Photos from the Hobbiton Movie Set and famous Cathedral Cove beach

 

Looking ahead

I am hugely grateful to my hosts Hiran Thabrew, Karolina Stasiak, and Terry Fleming for their generosity and guidance, and to colleagues at both universities for making me feel so welcome. I am also thankful to the Horizon CDT and my supervisors for supporting this exchange.

I have returned with new perspectives, connections and inspirations, and many new questions. The experience has helped reshaped how I think about my research, particularly in terms of context, culture, and the realities of implementation.

I hope this won’t be the end of that journey and next time, I’ll be sure to make it to the South Island!

📷All Photos: Lucy Hitcham

From Research to Real-World Impact: A Placement with Trade Sexual Health

post by Matthew Levesley (2021 cohort)

Who is Trade Sexual Health?

Trade Sexual Health is a charity working in Leicester, Leicestershire and Rutland that provides sexual health resources- among other services- for LGBT+ individuals who live in these areas, as well as HIV related care for people outside of the LGBT+ community. Trade is also involved in activism- most notably for my academic purposes, it has ties to the trans healthcare project run by the Leicestershire branch of Citizens UK.

Trade seeks to ensure that all facets of the LGBT+ community receive high-quality sexual health care. While the charity was founded as a resource for presumed cisgender men who might be at risk for HIV, the charity seeks to protect the rest of the community, both because they are part of these men’s sexual networks and due to the limited resources that are available to the wider queer community.

My relationship with Trade Sexual Health

My academic focus is on transnormativity in transmasculine YouTubers. Transmasculine is defined here as a person who has undergone, is undergoing, or intends to undergo some form of masculinising gender transition- they may intend to achieve androgyny through masculinisation or achieve a presentation that is as close to cisgender manhood as possible, or any identity between or around these two points. This is a topic that is important to me, as I am transmasculine myself.

A YouTuber is defined as a social media influencer who uses the video sharing platform YouTube as their primary space for publishing content. Due to a variety of factors, including a lack of representation in mainstream media and an inability to learn about their history and identity in formal education, transmasculine people- along with other queer people- often turn to YouTube for education and community seeking.

While Horizon has provided me with a large amount of opportunity to talk to and learn from researchers in the field of social media, I wanted to ensure I was able to have experiences with researching queer people and environments. I have been given a number of opportunities to do this, including my attendance at the summer school run by the European Professional Association for Transgender Health, but Trade allowed me to form consistent, long-lasting relationships with both those working in queer activism in my local community and those familiar with working with the LGBT+ community in a professional or academic context.

What have I done for Trade?

Trade was able to give me experience in two skills- Performing research in a non-academic environment and communicating information about transmasculine people to those who were uninformed or only partially informed about the issues that transmascs

Trade had me perform a number of research activities- including surveying the local trans population as to their experiences with certain aspects of gender affirming healthcare, and sexual health procedures such as pap smears that may have an element that affects trans people negatively. I was able to see how this data is used in practice to communicate with local health services, and change the experiences that queer people have in Leicester, Leicestershire and Rutland.

I was also able to provide my input as both a trans individual and an expert on transmasculine experience in different forums- including a project on HPV prevention within queer spaces, the local NHS Integrated Care Board, and Leicester Partnership Trust’s training on trans experiences with the NHS.

How have I benefited from my placement at Trade?

As mentioned previously, my experience with Trade has allowed me to see one way in which the kind of data I am collecting and wider research that I am doing might be used in order to benefit the trans community. It has also allowed me to see how prominent the research gap I am filling is and the real-world impact that filling it will have. Organisations want to be able to help transmasculine people, but more research needs to be done on the ways that society marginalises us in order for that help to have full and proper impact.

My connections at Trade- specifically through their Transductive support group for trans academics and allies- have also allowed me to meet and discuss my research with a larger group of queer academics in a number of fields I would never have considered reaching out to, such as Geography and Physics. This has allowed me to discuss ways in which I would like to grow my academic career beyond Horizon, as well as to seek support when dealing with difficult topics, such as the current legal battle over trans rights in the UK.

My future relationship with Trade

I intend to continue interacting with Trade on both a personal level- through volunteering and participating in the Transductive group- as well as an academic one. I have received an impact grant from Horizon and I intend to use this to do some research on what an ideal world would look like for transmasculine people- with Trade acting as support for both recruitment and grounding the study in reality. For example, Trade might provide a context for participants to discuss what an ideal social club might look like, or how a medical professional would interact with transmasculine people in an ideal way.

I am excited to carry out this research, and grateful that I have been able to interact with a charity that does such useful and interesting work in my local area. I hope to continue to engage with Trade and other organisations like it throughout my academic career.

Coming to the End of a Norm; Reflecting on a Socio-Legal Exploration of Ethics Concerns in the Design and Use of Avatars

post by Favour Borokini (2022 cohort) – originally published on the SLSA blog
Horizon Centre for Doctoral Training 2025 Start of the Year Event, 2nd place poster: Authenticity and Black Vagina Cakes; Exploring dysfunctional ethics in avatar design and use
Horizon Centre for Doctoral Training 2025 Start of the Year Event, 2nd place poster

The Black Vagina Cake Problem

My PhD explores ethics concerns in the design and use of avatars. One day, during a workshop, while we were discussing the appropriateness of the use of black avatars by white people in virtual reality (VR) spaces, a participant, who was white, shared that they had been to a cake sale, and perhaps it was reproductive rights-themed, because there were black and white vagina cakes available for sale. Unfortunately, no one felt particularly comfortable buying the black cakes, and they went unsold during the sale.

This participant shared this story to explain why she was ethically opposed to designing black avatars. For her, having never experienced racial discrimination or the lived experience of blackness, it was as inappropriate and uncomfortable to culturally appropriate blackness in VR spaces by using a black avatar as it would be to purchase and consume a black vagina cake.

There are perhaps a number of key takeaways here, but the statement made in passing about the black vagina cakes going unsold seems to me to have illustrated a faint acknowledgement that this ethical decision was not unburdened by some juridogenic form of harm.

A Filmmaker’s Decision

I’m currently anticipating a response to my application to do a post-PhD impact project funded by the Horizon Centre for Doctoral Training.

I’ve applied to carry out a film and exhibition project exploring the lives of Africans in Nottingham through 2D and 3D images or avatars. The word ‘avatar’ refers to digital representational images, even including the humble selfie. Participants will visit museums and libraries and design 3D avatars while reflecting on the contrasts between these forms of institutional representation and photographs of their own, created before or as part of the process. The idea here being to attenuate participants’ sensitivity to how they might want to tell their own stories about the African migrant experience through images. My goal, if funding is approved, is to film the process and screen the movie at a combined film and exhibition event.

While putting together the application, I reached out to a filmmaker whose work I had come across through a film she had produced for a charity a friend of mine was involved with in Nottingham that I greatly enjoyed.

During our chat, she seemed quite into the project, and we excitedly talked about logistics and rates. Then, towards the end, she shared a reservation: as a white woman, she didn’t feel entirely comfortable because she was worried about depriving a black filmmaker the opportunity to work on the project.

Blindsided, I tried in this moment to explain why I didn’t think this mattered, but I don’t think I was quite successful. We then spoke about potentially finding a black understudy, and after a few email exchanges, she stopped responding.

An Unsettling Suspicion

Last week, it struck me on my way to the tram stop, that that had been a very weird interaction and one that, like the Black Vagina Cake story, highlights what happens when values of inclusivity meant to safeguard minorities, harden into inflexibility.

As an international student who came to the UK less than four years ago, I am not privy to a large network of friends and family in the UK, among whom I can find with ease, black-owned businesses or service providers. Indeed, many of my friends here are international students who are also in the UK for the first time.

As a result, I do not feel able to select for black service providers when I need a service provided for me, nor indeed is a race-conscious approach something that I actively or subconsciously think about, being from Nigeria, an almost fully racially homogenous country.

Multiple Choice Questions

My friends are even less sanguine. To them, the filmmaker’s reservations were a polite let-down from someone who did not actually wish to work with me.

I must confess I hadn’t considered this much worse possibility.

Whenever I share the Black Vagina Cake story, I receive a variety of responses, too. It’s just chocolate cake. Vanilla cake is a more popular option (it is not!). One person took issue with the storyteller, and with me perhaps, and said it was a very inappropriate story to share due to the sensitive nature of sex and sexuality. Others have asked me who designed the black vagina cakes and who the designers expected to eat them.

Certain responses have opened my eyes to the fact that there exists a number of people who feel emotions ranging from anxiety that being seen to enjoy or consume non-stereotypically British activities may result in reputational damage arising from accusations of cultural appropriation, to a resistance to being coerced into joining in multicultural activities they are disinterested in.

The Death of An Ethic

These two stories and others from my research and life in the UK illustrate to me what it looks like when an ethical value has run its course.

As a feminist Nigerian lawyer, I am extremely unimpressed by the use of traditional law and custom within Nigeria’s legally pluralist system to deny women various constitutionally-recognised rights. I often find the literature on legal pluralism and the non-acknowledgement of its risks and failings among pluralists very naive and unreflective of the actual work being done by feminist litigators in Africa against oppressive customary systems.

I have, however, come to appreciate the way legal pluralism affords me the language to frame my exploration of the legal norms at play online and offline in the design and use of avatars.

It’s a question too, once the legal side of these norms is laid bare, of critiquing them and uncovering their failings and where they actively perpetuate harm by solidifying, precedent-like.

Unclear ethical futures

Like myself, I imagine many African migrants come to the UK with their own histories and socio-cultural contexts, starry-eyed, wanting to meet new people, make friends and, find love, not expecting to contend with how all this blurs into ‘blackness,’ an identity that here invokes and evokes its own set of legal and ethical considerations that make it safe, prudent even, to abstain from black vagina cakes and providing services to African international students.

How then do we move in the wake of the death of a norm towards a necessary new politics of desire?

I am not entirely sure, and do not pretend to be, but I invite you to imagine with me.

Where Research Meets Play: My Placement with Makers of Imaginary Worlds

post by Victor Ngo (2022 cohort)

My placement with Makers of Imaginary Worlds (MOIW) gave me the opportunity to develop a deeper understanding of how my PhD research connects with creative industry practice. As MOIW is my industry partner, the placement felt less like a separate requirement and more like a chance to engage more closely with the practical, artistic, and organisational realities that surround the kind of work I am researching. It allowed me to see more clearly how interactive technologies, public engagement, and creative production come together in real settings, and how these differ from the more structured environment of academic research.

The placement included work across several contexts, including Ashfield Creates, Oakfield School, and Level Centre. These experiences gave me insight into how MOIW works across different venues, audiences, and forms of engagement. They also gave me the opportunity to contribute to research and public-facing activity in settings that were more varied than a single deployment or study. This helped me understand not only the practical side of the placement, but also its broader relevance to my PhD and to the Horizon CDT’s emphasis on interdisciplinary and socially engaged research.

At the start of the placement, I expected to gain a better understanding of how a creative organisation works in practice, particularly one that designs immersive experiences for children and families. I hoped to learn more about how artistic goals, audience needs, accessibility, and venue constraints shape the development and delivery of an installation. I also wanted to better understand how my own research skills could contribute within that context. While these expectations were met, the placement also pushed me to reflect more critically on how research methods and ways of working need to adapt when they are applied in live, public, and community-facing settings.

Across the three venues, one of the clearest lessons was that research and engagement methods cannot be treated as fixed or universal. While designing my study with Special Educational Needs and Disabilities (SEND)  children, it became clear that many standard practices in data collection were not well suited to the context. Approaches often taken for granted in research, such as structured interviews or direct verbal reflection, do not always align with the needs of participants, the environment, or the nature of the interaction itself. This required me to think more carefully about alternative approaches that were more appropriate, respectful, and sensitive to the people involved. More broadly, working across all three settings reinforced the importance of shaping methods around the setting rather than expecting the setting to accommodate the method. It meant paying closer attention to observation, embodied interaction, behaviour in the moment, and the wider circumstances surrounding participation.

These experiences were also rewarding on a more personal level. I am grateful for the opportunity to spend time with participants, staff, and audiences across these settings, and to have conversations that often went beyond the installation itself. At Oakfield in particular, I valued the chance to speak with children about wider questions around robots, AI, the future of the world, and their own goals and aspirations. At Level, conversations with visitors often moved into broader issues around the impact of AI on art and ownership, the blurred lines between human and artificial creation, and how that space might be navigated ethically. Together, these interactions reminded me that this work is not only about evaluating systems or collecting data, but also about creating space for dialogue, curiosity, and reflection. In that sense, the social impact of the placement felt high. Across all three contexts, there were genuine opportunities for public engagement and for connecting my research to wider questions of ethics, creativity, access, and the future role of intelligent systems in society.

Throughout the four years of my PhD, and especially through spending time in these venues and interacting with the people involved, I gradually arrived at a broader reflection on what it means to work in a space where research, creative practice, and public engagement are all happening at once. With MOIW, the work is not only about understanding interaction, but also about making something meaningful for the people encountering it. That means thinking carefully about how artistic intention, accessibility, audience experience, and practical delivery shape the way a project develops. For me, the placement was valuable because it gave me the opportunity to work within that balance directly, rather than only thinking about it in theory. It showed me more clearly how research decisions are shaped when they form part of a live creative process.

In terms of skills development, the placement strengthened both my professional and research capabilities. Professionally, I developed my ability to communicate across disciplines and to work with collaborators whose expertise lies in arts practice, facilitation, and audience experience rather than robotics or human–robot interaction. I also developed a stronger habit of reflective practice, particularly in thinking about what worked, what was challenged, and how I would approach similar situations in future. From a research perspective, the placement deepened my understanding of context-sensitive and inclusive methods, especially in relation to study design, observation, interpretation, and working with children in varied public settings. These are skills that are highly relevant to both academia and industry, as they support not only rigorous research but also effective collaboration and responsible practice.

Overall, the placement has helped me situate my PhD more clearly within the wider aims of the Horizon CDT. It has shown me how questions around data, interaction, interpretation, and lived experience play out in real environments, and how research can contribute to public-facing creative work in meaningful ways. Most importantly, it has helped me develop a more grounded understanding of what it means to work across academia and industry: not simply applying existing skills in a new setting but learning how to adapt those skills in response to different people, priorities, and forms of practice.

 

What I learned about my PhD by knocking on doors

post by Stephen ‘Parky’ Parkinson (2023 cohort)

In academia, it’s all too easy to spend a lot of time and effort thinking about theory, reading other academic’s writing, and focusing on your research design. They’re all important, but sometimes it stops you from poking your head above the parapet and seeing what things are like in the “real world”.

My PhD research looks at how individuals are engaging with the circular economy and to what extent digital technology plays a role. We live in a society that uses too much and throws too much away, and this all takes a big toll on the environment. The circular economy aims to reduce waste by focusing on actions like repairing, sharing, and reusing, instead of always buying new and throwing away. I’ve spent the first two years of my PhD immersing myself in academic debates about the circular economy, and it’s taken me across a whole breadth of topics, including discard studies, Jevons paradox and rebound effects, and ideas of circular citizenship. But the term “circular economy” doesn’t mean much to the average person; it isn’t something most people talk about over dinner. In fact, many haven’t heard of it at all (and who can blame them when academics can’t even agree what it means).

So, what better way to understand what people think than getting out and talking to them? Last summer, I had the chance to do just that by helping Oxfordshire County Council with a doorstep survey in the town of Wantage. It was a great opportunity to talk to people… a lot of people. Over six weeks, the team I was working with managed to knock on nearly 4000 doors and had over 300 conversations.

Why I ended up knocking on doors?

My experience formed part of the Horizon CDT placement module, a three-month opportunity designed to help students develop skills and connect their research to a context outside of academia. My placement with Oxfordshire County Council was organised through their involvement with CircleUp, a Horizon Europe project in which my industry partner, Earthwatch Europe, is also involved. The aim of CircleUp is to explore different ways to engage households with circular economy behaviours; in particular, focusing on how to waste less clothing, electronics, paper and plastic packaging, and food (perfectly aligned with my PhD!) To test this, CircleUp is working with over 100 households in the UK, Germany, Latvia and Norway.

As part of the UK activities in CircleUp, Oxfordshire County Council wanted to run a doorstep household survey with two aims: to understand what circular economy behaviours people already did, and to recruit households to take part in the CircleUp project. Rather than asking about the circular economy directly (a surefire way to prompt blank stares), the questions instead focused on examples of activities to reduce waste run by the local environmental group Sustainable Wantage (for instance, a repair café, library of things, refill shop, clothes swap, and community fridge).

The fieldwork came with its own set of challenges. As usual in the British summer, we spent as much time sheltering from the torrential rain as we did shading from the sun. And each door knock could start a new adventure from (over)friendly dogs, people in the middle of moving house, and others who were keen for a long chat (or rant) about completely unrelated topics. But was all the risk worth the reward?

What I learned from the conversations

I learnt a lot from the placement. It gave me great hands-on experience in every stage of designing and conducting a large-scale household survey. The data collected will also provide really helpful context for the studies I’m carrying out in my PhD. But the biggest learnings weren’t these practical skills, they were the cumulation of experience from each door knocked. Every conversation revealed a different perspective, as much shaped by practical realities and family routines as they were by deeply-held values and beliefs. It reminded me that circular economy behaviours aren’t abstract concepts – they are built on layers of lived experience and personal history, mixtures of habits and impulsive actions, and that often, despite best intentions, behaviour is determined by local infrastructure and other practical limitations.

One of the biggest takeaways I had from the experience was that, although the term circular economy is unfamiliar, the underlying principles of reducing waste through reuse, repair, and sharing are instinctively appealing to a lot of people. Even if people hadn’t heard about community activities like library of things or repair cafes before, once we explained more about them, many really liked the idea and seemed keen to get involved.

At the same time, the conversations could be difficult to navigate because everyone brought their own priorities and interpretations. Once we’d mentioned waste, some people dismissed the whole topic as about recycling and couldn’t see beyond this as the main (or only) way to reduce waste.

Overall, the placement challenged me to think differently, talk about my work differently, and reflect more deeply on the purpose of my PhD. It helped me learn what the circular economy could mean to the people whose everyday habits shape it . And ultimately, it helped me to ask, “what matters to households (and what doesn’t)?”

And for that, nothing beats knocking on a door and having a conversation.

Co-Design, Coding and Children: My RECOGNeyes Placement Experience

post by Kirsty Woodward (2023 cohort)

During my placement at the Institute of Mental Health, I explored the RECOGNeyes project, which is a project that challenges how we think about attention and gaming. My role focused on helping to develop this innovative computerised game, which is designed to improve attention in children with ADHD.

Unlike most games that use a mouse, keyboard or handheld controller, RECOGNeyes allows players to control gameplay through their eye gaze. The science behind this approach builds on research showing that gaze-based training can enhance eye control, improve reading fluency, and even lead to changes in the brain. Building on these findings, the project now aims to introduce this technology in schools to determine whether it can improve attention among children with ADHD.

Behind the Scenes: Designing Eye-Tracking Tasks

One of the main components of my placement was task development. I was responsible for creating several experimental tasks for the upcoming study, exploring whether the RECOGNeyes game improve a child’s attention or if it simply trains gaze stability without improving information processing.

To explore this, I developed two reading tasks. Recognising that a “one size fits all” approach rarely works with children, we ensured that each participant would see tasks suited to their specific age or reading ability. The experiment randomly selected three of nine reading extracts, one from each category (animals, space, and history). All extracts were created and evaluated with a widely used readability formula (ATOS) to ensure each extract matched the appropriate reading level. For each extract, I also wrote five comprehension questions to assess understanding.

In addition, I developed a task combining anti-saccade and pro-saccade measures which is a classic psychology tools for assessing subtle aspects of eye movement control. The anti-saccade part of the task (where participants must not look at the target) measures inhibition, a process often reduced in individuals with ADHD.

Developing these tasks allowed me to build both my technical and conceptual skills. I gained hands-on experience with Tobii Lab software, which I anticipate will be invaluable for my future research. While learning to interpret results, specifically reading-related eye-tracking metrics, I realised the importance of making knowledge accessible across disciplines. To support this, I produced a detailed how-to guide for developing tasks and how to modify them, alongside a glossary of metrics. Creating these materials enhanced my ability to communicate complex processes clearly, which is a vital skill in multidisciplinary research settings.

Meeting the Players: Co-designing with Children

While the technical work was rewarding, the most human element of my placement was supporting Public and Patient Involvement (PPI) sessions.

These sessions were about collaboration and connection. Before each meeting, I set up the equipment and ensured every child had a functioning station for playing RECOGNeyes. Once participants arrived, the focus shifted from preparation to engagement. I helped the children learn how to control the game with their eyes, gathered real-time feedback, and assisted with the control task.

This hands-on involvement generated invaluable feedback. Working directly with children with ADHD, their parents, teachers, and Special Educational Needs Coordinators (SENCOs) reinforced a powerful lesson, which is that research design must involve those with lived experience. The children’s feedback highlighted areas where the game could be more engaging, reminding us that the success of an intervention depends not only on its theoretical effectiveness but also on its appeal to users. This experience demonstrated the power of co-design in producing research that is not only valid but genuinely impactful in real-world contexts.

Resilience and the Realities of Research

My time with RECOGNeyes taught me as much about resilience as it did about research. Projects rarely unfold exactly as planned, and we faced delays and unforeseen challenges. Observing the senior researchers’ persistence taught me a lot and reminded me that risk assessments are not just administrative tasks but essential tools for anticipating and mitigating potential issues.

Final Thoughts

This placement significantly enhanced my professional and research skills, particularly in task design, collaboration, and stakeholder engagement.

Communicating across diverse fields from game development to education has improved both my confidence and my ability to translate research for varied audiences. Ultimately, this experience has reinforced my motivation to pursue research that not only contributes to academic knowledge but also makes a meaningful difference in everyday life. Engaging with a project that bridges technology, psychology and real-world application offered a refreshing complement to my PhD work.

Horizon Impact Grant Project: Mapping Damp and Mould Risk in Broxtowe

post by Torran Semple (2021 cohort)

Through the Horizon Impact Grant, I collaborated with Broxtowe Borough Council to support ongoing work on the identification and understanding of damp and mould cases in housing stock.

Building on previous work with the Council on fuel poverty and retrofit schemes, the project applied data science and spatial analysis techniques to explore the distribution of damp and mould across Broxtowe. The aim was to support more targeted decision-making around housing inspections and remedial interventions.

Figure 1 illustrates the output of the univariate spatial analysis. In practice, this map can be used to target Lower Layer Super Output Areas (LSOAs)—geographical units of ~600–800 households—with the most severe issues. I also began developing bivariate maps to assess the correlation between fuel poverty and damp and mould, given the strong link between these conditions. To achieve this, I developed an area-level dataset combining damp and mould, fuel poverty, and Index of Multiple Deprivation (IMD) statistics. This dataset is, in itself, a useful resource for BBC, as they had not previously examined the spatial relationship between these variables.

Figure 1. LSOA damp & mould prevalence map of Broxtowe

The work highlights how spatial data science can be used to support local authorities in understanding complex, overlapping challenges in housing quality, energy vulnerability, and public health.

 

Szymon’s View on Mixed Methods: My Experience at DGNSS 2025

post by Szymon Olejarnick (2023 cohort)

On 23 – 25 June 2025, I took part in the Digital Good Network Summer School (DGNSS) 2025, a summer school funded by the Economic and Social Research Council (ESRC), which took place in Sheffield, alongside my colleagues, Lucy and Jenn (you can read Lucy’s reflection here). I wanted to share my own experience of this summer school to provide an “outsider” quantitative experience of the mixed methods theme of the DGNSS.

The Digital Good Network in itself ties together researchers from across the UK and beyond, who work on one shared topic: what does the “digital good” mean and how do we get there? Over the course of the three days of the DGNSS, I took part in a wide variety of workshops and networking activities, all tied under the theme of developing and fostering digital good. This blog post will briefly describe my experience with the events and networking at the DGNSS 2025.

Two sessions were particularly important for my own research. The first was a workshop on online hate, convened by Dr Danielle Kelly from University of the West of Scotland. We looked at a variety of AI-generated examples of hate discourse shared on social media. We were split into groups to work on one of the examples – in my case, we worked on sexist online discourse. We analysed the motive behind hate speech, probable cause and consequences, and ways of preventing hate speech. As the DGNSS is an interdisciplinary event, I got to analyse this excerpt alongside sociologists, cyberpsychologists and cybersecurity researchers. Pooling our knowledge and experience together, we arrived at a complex explanation of the example from both a macro and micro standpoint, highlighting how online discourse usually revolves around the struggle for power. This exposed me to analysing online behaviours through lenses other than psychological, underlining that online behaviours can also stem from issues in the wider society, rather than from within an individual. This is especially crucial for my PhD, as the player multidimensional wellbeing (PMDWell) framework I have developed draws from psychological, sociological and policy literature to arrive at a comprehensive framework of internal and external player wellbeing.

The other session that was of particular interest was a demonstration on natural language processing, convened by Dr Laszlo Horvath from Birkbeck, University of London. We were provided with a gentle introduction to the concept of natural language processing – parsing dense blocks of text through an algorithm that can then can not only conduct quasi-thematic analysis, but can also classify words and phrases according to their linguistic role, for example, nouns, adjectives or emotive language. This data can then be analysed and presented in a wide variety of ways, particularly as bar graphs, representing the frequency of word usage according to linguistic class. We then got an opportunity to experiment with some of this on our own using Python and Anaconda, using parliamentary minutes as data. This allowed me to learn what the natural language processing workflow looks like and what kind of results it would be able to provide. I am very much looking forward to employing natural language processing later in my PhD, experimenting with how it could be employed in addition to standard thematic analysis of interview transcripts.

Although not immediately relevant to my PhD, the remaining sessions were also just as interesting and provided me with an opportunity to dive into a different range of research methods. During the reading session, we discussed three human-computer interaction papers, selected especially due to their unorthodox format, typically not seen in psychological or STEM literature. This exposed me to the wide variety of ways that a paper can be written and argued about. During the session about data visualisation, we got exposed to the idea of data visualisation as an art, rather than a sheer necessity, underlining how we can better communicate complex scientific ideas by crafting intricate graphics to best showcase our results. The co-design workshop also made us think about a research challenge from a unique standpoint, designing a prototype using the academic and lived expertise of an interdisciplinary group, to arrive at a product that can be used by anyone. There was also enough downtime during the day, which allowed me to incorporate some of the things I’ve learnt into my own research, particularly the data visualisation workshop, after which I was able to improve the graphics for my upcoming paper.

Outside of the sessions, the DGNSS was also an excellent opportunity to network and foster connections for further collaborations. The initial icebreakers were prompted by a “pecha kucha” style presentations – each participant got to present their entire PhD in less than 2 minutes, making us extract the most meaning out of it, at the same time pushing us to make the topic as accessible as possible, considering the interdisciplinary nature of the DGNSS. Thanks to this, informal chats during the event were made significantly easier, instantly recognising people and their topics whilst waiting in the queue during the coffee break. This exposed me to many researchers, who on the surface appear to be working on something completely different to me, but sharing some similarities to my own work. Sheffield was also a great place to host an event like this, with its bustling culture and hospitality. Thanks to the DGN hosting dinners in Sheffield, we got to network in a more informal setting over some great food and drinks.

The DGNSS was an excellent opportunity to learn about methods I would not otherwise consider using, and network with colleagues from fields I would not otherwise consider engaging with. Thanks to this experience, I am now a member of the Digital Good Network, and I look forward to working with them further – in the short term to provide an even wider variety of experiences during the Summer School, as well as in the long term through future grant applications and fostering collaborations. I would recommend the DGNSS to any researcher working on the digital good, especially those who want to step out of their methodological comfort zone and learn about other ways of conducting digital good research.